2010: Top Tags in Marketing and Media

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The year ended up with a clear winner: privacy and behavioral tracking.

The topic impacted many different channels of business, especially branding, advertising and social media.

Web 2.0 is here to stay. Consumers want it that way. It’s the advertisers who must get on board. The best practices and the issues of diligence need to catch up with consumer preferences.

From all angles, it seems to be the case that consumers are willing to pay the price of some personal data — up to and including behavior tracking — to receive the uncluttered, personal shopping lifestyle that Web 2.0 offers.